Karen Pinsky
About Karen Pinsky
Karen Pinsky serves as the Senior Manager of Corporate Sponsorship at WHYY and Billy Penn, where she has worked since 2006. With extensive experience in advertising and marketing communications, she has consistently met or exceeded revenue goals and generated significant sponsorship sales.
Current Role at WHYY
Karen Pinsky serves as the Senior Manager of Corporate Sponsorship at WHYY and BillyPenn.com. She has held this position since 2006, contributing to the organization's growth in the Greater Philadelphia Area. In her role, she has generated over $1 million annually in sponsorship sales. Pinsky has consistently met or exceeded revenue goals for eight consecutive fiscal years from 2012 to 2019, as well as in 2021 and 2022. Her efforts have significantly impacted the financial sustainability of WHYY and its digital platforms.
Previous Experience in Corporate Advertising
Before joining WHYY, Karen Pinsky held various positions in corporate advertising and marketing communications. She worked at Agilent Technologies as the Director of Corporate Advertising from 2000 to 2005. Prior to that, she spent 11 years at HP as the Manager of Advertising and Marketing Communications, from 1989 to 2000. Her career began at Interspec, Inc., where she served as the Manager of Marketing Communications from 1982 to 1989. Pinsky also worked at Accume Partners as the Director of Branding and Marketing Communications for one year in 2005-2006.
Education and Academic Background
Karen Pinsky studied at Penn State University, where she earned a Bachelor of Arts degree in American Studies. She also attended the Philadelphia High School for Girls, where she completed her secondary education. Her academic background has provided her with a strong foundation in communication and cultural studies, which she has applied throughout her career in corporate sponsorship and marketing.
Achievements in Corporate Sponsorship
Throughout her tenure at WHYY, Karen Pinsky has developed marketing and sales tools that are utilized by the entire corporate sponsorship team. She has also implemented new digital sponsorship options on the WHYY and Billy Penn platforms, enhancing the organization's ability to attract and retain sponsors. Her strategic initiatives have played a crucial role in the organization's sponsorship success and revenue generation.