María Agustina La Rocca

María Agustina La Rocca

Head Of Sales @ Wibond

About María Agustina La Rocca

María Agustina La Rocca is the Head of Sales at Wibond, where she has worked since 2022. She has a diverse background in sales and management, having held various positions at Grupo Cepas and Grupo Peñaflor in Argentina.

Current Role at Wibond

María Agustina La Rocca serves as the Head of Sales at Wibond since 2022. In this role, she is responsible for overseeing sales strategies and driving revenue growth for the company. Her leadership contributes to the overall performance and market presence of Wibond, a company that is part of the Y Combinator W22 cohort.

Previous Experience at Grupo Cepas

Prior to her current position, María Agustina La Rocca worked at Grupo Cepas as a Regional Manager from 2018 to 2021. In this capacity, she managed regional sales operations in Argentina, focusing on enhancing market reach and customer engagement. She also held the position of Key Account Manager at Grupo Cepas from 2017 to 2018, where she was responsible for managing key accounts and regional chains.

Experience at Grupo Peñaflor

María Agustina La Rocca has a significant background in sales with Grupo Peñaflor. She worked as a Key Account Sales Executive from 2015 to 2017, where she developed strategies to manage and grow key accounts. Earlier, she was involved as a Joven Profesional in the Commercial Supermarket Channel for 7 months in 2014 and served as a Supervisora de Merchandising for 5 months in 2014-2015.

Educational Background

María Agustina La Rocca studied at Universidad Católica de Córdoba, where she earned a Licencenciatura en Administración de Empresas from 2008 to 2012. She also participated in an academic exchange program at FH Kufstein University of Applied Sciences from 2011 to 2012, furthering her studies in business administration.

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