Alexander Forrester Charles
About Alexander Forrester Charles
Alexander Forrester Charles serves as the Finance Business Partner for the South Division at Wickes, where he has worked since 2020. He has held various managerial roles in retail operations and customer service across several companies, including Forever 21, Home Retail Group, and Primark.
Work at Wickes
Alexander Forrester Charles has been employed at Wickes since 2020, serving as the Finance Business Partner for the South Division. In this role, he is responsible for financial planning and analysis, supporting the division's operational and strategic objectives. Additionally, he has held the position of Store of Excellence Manager since 2017, where he focuses on enhancing store performance and customer experience. His responsibilities include managing 24 sites as Deputy Regional Director and collaborating with the Support Centre to trial new initiatives aimed at improving efficiency and service delivery.
Previous Employment History
Before joining Wickes, Alexander held several managerial positions in the retail sector. He worked at Forever 21 as Operations Manager for 10 months in London from 2015 to 2016. Prior to that, he was a Commercial Manager at Arcadia Group Ltd from 2013 to 2015. His experience also includes serving as a Customer Service Manager at Home Retail Group PLC in 2012 and as a Store Manager at Bonmarche for 6 months in the same year. Additionally, he worked as an Assistant Store Manager at Primark Stores Limited from 2016 to 2017.
Education and Expertise
Alexander studied at Warlingham School, where he focused on Business and Commerce, achieving A levels. His educational background provides a foundation for his roles in finance and operations within the retail industry. His expertise includes financial analysis, project planning, and implementation, particularly in the context of retail management and customer service.
Project Involvement
In his capacity as Store of Excellence Manager, Alexander has been involved in the planning and implementation of various projects aimed at improving store operations and customer satisfaction. His role requires collaboration with different teams to ensure successful execution of initiatives that enhance overall performance across the stores he manages.