Alexandra Kirby Reid
About Alexandra Kirby Reid
Alexandra Kirby Reid is a Senior Category Manager at Wickes, where she has worked since 2017. She has extensive experience in retail buying, having previously held various positions at Mothercare and earned a degree in Retail Buying from De Montfort University.
Current Role as Senior Category Manager
Alexandra Kirby Reid has held the position of Senior Category Manager at Wickes since 2017. In this role, she oversees category management strategies, focusing on optimizing product offerings and enhancing customer experience. Her responsibilities include analyzing market trends and consumer behavior to drive sales and improve product selection.
Previous Experience at Wickes
Before her current role, Alexandra worked at Wickes as a Category Manager from 2014 to 2017. During her three years in this position, she was responsible for managing product categories and implementing strategies to increase sales and market share. Her experience at Wickes contributed to her professional development in category management.
Career at Mothercare
Alexandra Kirby Reid has extensive experience in the retail sector, having worked at Mothercare in various roles. She began as a Buying Assistant in various categories from 2010 to 2011, then progressed to Assistant Buyer for Books & Audio from 2011 to 2012. She continued to advance her career at Mothercare as a Junior Buyer from 2013 to 2014 and as an Assistant Buyer for Mothercare Toys from 2012 to 2013.
Educational Background
Alexandra studied at De Montfort University, where she earned a 2:1 BSc (Hons) in Retail Buying from 2007 to 2010. This academic background provided her with foundational knowledge and skills in retail management and buying practices. Additionally, she attended Cité Scolaire Internationale in Lyon, where she completed the Bac ES with the Option Internationale Baccalauréat from 1998 to 2007.