Emma Bolton King
About Emma Bolton King
Emma Bolton King is the CX Director at Wickes, where she has worked since 2020. She has held various leadership roles in customer experience and marketing at notable companies such as Argos and Sainsbury's, contributing to significant improvements in customer satisfaction and inclusivity initiatives.
Current Role at Wickes
Emma Bolton King serves as the CX Director at Wickes, a position she has held since 2020. In this role, she is responsible for overseeing customer experience strategies and initiatives aimed at enhancing customer satisfaction and loyalty. Her leadership is focused on driving improvements in customer engagement and service delivery within the organization.
Previous Experience at Argos
Emma has held multiple roles at Argos, contributing significantly to the company's customer experience and marketing strategies. She worked as Head of Brand Proposition and Customer Experience from 2015 to 2016, and as General Manager Customer Service from 2016 to 2018. Additionally, she served as Head of Product Marketing and Trade Driving from 2011 to 2013, and as Customer Strategy and Communications Controller from 2007 to 2009. Her tenure at Argos included driving double-digit growth in Customer Satisfaction through various initiatives.
Experience at Sainsbury's
At Sainsbury's, Emma held the position of Head of Marketing Strategy and Customer Experience for Argos & Tu from 2018 to 2020. During her time there, she was instrumental in developing marketing strategies that enhanced customer engagement and brand loyalty. She also served as the divisional sponsor for the 'Great Place to Work' initiative, focusing on improving workplace culture within the organization.
Educational Background
Emma Bolton King studied at the University of Leeds, where she earned a Bachelor of Arts (B.A.) degree in Sociology and Management Studies from 1996 to 1999. This educational background has provided her with a strong foundation in understanding consumer behavior and management principles, which she has applied throughout her career in retail and customer experience.
Achievements and Contributions
Emma has received recognition for her contributions to the retail industry, including being a previous winner of the Retail Week 'Rising Star' award. She was also a finalist in the 2019 Barclaycard Everywoman in Retail 'Above and Beyond' awards. Additionally, she founded and chairs the Gender Balance Network across Sainsbury's group, promoting inclusivity in the workplace. Emma has also served as an 'Activator' for the Women’s Sports Trust, supporting initiatives for women's sports.