Keith Ash
About Keith Ash
Keith Ash serves as the Director of Store Trading at Wickes in Watford, United Kingdom, a position he has held since 2020. His extensive career at Wickes spans over three decades, during which he has held various roles including Store Manager, Regional Director, and Project Manager.
Current Role at Wickes
Keith Ash serves as the Director of Store Trading at Wickes, a position he has held since 2020. In this role, he is responsible for overseeing trading operations across Wickes stores, focusing on optimizing store performance and enhancing customer experience. His tenure in this position has been marked by a commitment to improving operational efficiency and driving sales growth within the organization. He is based in Watford, United Kingdom.
Previous Positions at Wickes
Keith Ash has held multiple roles at Wickes over the years, showcasing a diverse career within the company. He began as a Store Manager from 1990 to 2006, followed by a position as Head of Operations from 2007 to 2011. He then served as Regional Manager from 2011 to 2013 and as Head of Operations Trading and Implementation from 2014 to 2016. Prior to his current role, he was the Regional Director from 2016 to 2020. This extensive experience has provided him with a comprehensive understanding of store operations and management.
Education and Training
Keith Ash studied at Coventry, where he gained foundational knowledge that has supported his career in retail management. His educational background has contributed to his ability to lead teams and manage operations effectively within Wickes.
Career Timeline at Wickes
Keith Ash's career at Wickes spans over three decades, beginning in 1990. He progressed through various roles, accumulating experience in store management, operations, and regional leadership. His career timeline includes significant positions such as Store Manager, Head of Operations, Regional Manager, and ultimately Director of Store Trading. This progression reflects his deep commitment to the company and its operational success.