Mandy Minichiello
About Mandy Minichiello
Mandy Minichiello serves as the Head of Marketing for the Showroom division at Wickes, where she leads marketing initiatives for kitchens and bathrooms. With extensive experience in various marketing roles at Tesco and other companies, she oversees product propositions and performance marketing while managing a significant budget.
Current Role at Wickes
Mandy Minichiello serves as the Head of Marketing - Showroom at Wickes, a position she has held since 2018. In this role, she leads marketing initiatives specifically for the kitchens and bathrooms sector. Her responsibilities include overseeing the development of product propositions and lead generation strategies. Additionally, she handles the end-to-end customer journey and performance marketing for Wickes' showroom division. Mandy is also responsible for managing a multi-million pound budget and coordinating with the associated agency network.
Previous Experience at Tesco Plc
Mandy Minichiello has extensive experience at Tesco Plc, where she held multiple senior marketing roles over a span of more than a decade. Her positions included Head of Digital Brand Experience from 2015 to 2017, Head of Grocery Marketing from 2008 to 2014, and Head of Web Trading from 2003 to 2005. She also served as Non-food Marketing Controller from 2000 to 2003 and Head of Advertising from 1998 to 2000. Throughout her tenure, she contributed to various marketing strategies and initiatives that shaped the company's brand presence.
Experience at Dunelm
Mandy Minichiello worked at Dunelm as Head of Marketing for Kiddicare from 2017 to 2018. During her 10-month tenure in Leicester, she focused on marketing strategies that catered to the needs of the Kiddicare brand, contributing to its visibility and customer engagement.
Background in Brand Management
Prior to her roles in retail marketing, Mandy Minichiello was a Senior Brand Manager at Diageo from 1996 to 1998. In this position, she was responsible for managing brand strategies and marketing campaigns, which provided her with a strong foundation in brand management and consumer engagement.
Education and Expertise
Mandy Minichiello studied Mechanical, Electrical and Manufacturing Engineering at Loughborough University, where she also achieved a Bachelor's degree in Management Science. Her educational background equips her with analytical and strategic skills relevant to her marketing roles. She completed her earlier education at Queenswood School in Potters Bar.