Olivia Souter
About Olivia Souter
Olivia Souter is a Senior Marketing Manager at Wickes, where she has worked since 2017. She has a background in fashion and retail, having held various positions at companies such as TOPSHOP TOPMAN, Love Home Swap, and Crew Clothing Co.
Current Role at Wickes
Olivia Souter serves as the Senior Marketing Manager at Wickes, a position she has held since 2017. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's objectives. Her experience in the retail sector contributes to her understanding of market trends and customer engagement, facilitating effective marketing campaigns.
Previous Experience at Wickes
Before her current role, Olivia Souter worked at Wickes as a Category Assistant from 2015 to 2016. During her tenure, she supported category management activities, contributing to product selection and inventory management. This experience laid the groundwork for her subsequent advancement within the company.
Career Background in Retail
Olivia Souter has a diverse background in retail, having held various positions across multiple companies. She worked as a Sales Assistant at TOPSHOP TOPMAN for two months in 2012 and as a Menswear Buying Assistant at Crew Clothing Co for four months in 2015. Additionally, she served as a Product Adviser at White Stuff from 2010 to 2014 and as a Buying Assistant at Laura Ashley from 2014 to 2015.
Education and Expertise
Olivia Souter studied at the University for the Creative Arts, where she earned a Bachelor of Arts (BA) in Fashion Design from 2009 to 2012. Her education provided her with foundational knowledge in fashion and design, which she has applied throughout her career in the retail industry. Additionally, she worked as a Fit Model at the university for two years, gaining practical experience in the field.
Role at Love Home Swap
From 2016 to 2017, Olivia Souter worked at Love Home Swap as Executive Assistant to Debbie Wosskow OBE and as Office & Project Manager. In this role, she managed office operations and supported project initiatives, which enhanced her organizational and managerial skills.