Yvonne Kelly

Yvonne Kelly

Trading Manager @ Wickes

About Yvonne Kelly

Yvonne Kelly is a Trading Manager at Wickes, where she has worked since 2020. She has held various roles within the company, including Decorative Category Manager and Paint Category Manager, and has a background in Communication and Journalism from Westminster University.

Current Role as Trading Manager at Wickes

Yvonne Kelly has been serving as Trading Manager at Wickes since 2020. In this role, she acts as the key contact for weekly trading, adapting to changing market conditions to meet sales and margin targets. She is responsible for negotiating annual trading terms across multiple regions, including the U.K., EU, and Far East. Yvonne collaborates closely with a Supply Chain Manager and Visual Merchandiser to ensure effective category management, focusing on optimizing product offerings.

Previous Experience at Wickes

Yvonne Kelly has held multiple positions at Wickes prior to her current role. She worked as an Assistant Product Manager in the Marketing department for 10 months from 2012 to 2013. Following this, she served as Decorative Category Manager from 2013 to 2016 for three years. Since 2016, she has been the Paint Category Manager, contributing to the development of long-term category strategies and conducting annual range reviews.

Educational Background

Yvonne Kelly studied at Westminster University, where she earned a Bachelor of Arts (BA) degree in Communication, Journalism, and Related Programs from 2009 to 2012. Prior to this, she attended Limerick Tutorial College, completing her Leaving Certificate/A-Levels from 2007 to 2009. Her educational background has equipped her with skills relevant to her career in trading and category management.

Expertise in Stakeholder Engagement

Yvonne Kelly is recognized for her expertise in stakeholder engagement. She ensures smooth implementation of changes both in stores and online, facilitating effective communication among various departments. Her ability to adapt to market conditions and collaborate with different teams supports her role in category management.

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