Bruce Peterson
About Bruce Peterson
Bruce Peterson serves as the Director of Payer Sales at Wider Circle, bringing over 30 years of experience in health plan clinical operations and community health strategies. He has held various leadership roles in organizations such as MedeAnalytics, Yes Health, and Blue Health Intelligence, focusing on care coordination and addressing social determinants of health.
Work at Wider Circle
Bruce Peterson serves as the Director of Payer Sales at Wider Circle, a position he has held since 2022. He is based in Redwood City, California. In this role, he focuses on developing and managing payer relationships to enhance community health initiatives. His expertise in care coordination and member engagement strategies supports Wider Circle's mission to address social determinants of health through community-based health programs.
Previous Experience in Payer Sales
Before joining Wider Circle, Bruce Peterson worked at MedeAnalytics as Director of Payer Sales from 2018 to 2021, where he contributed to analytics solutions for healthcare payers in the Greater Chicago Area. He also held the position of Head of Health Plan Partnerships at Yes Health from 2021 to 2022. His career includes significant roles at Blue Health Intelligence and EmployerDirect Healthcare, where he focused on client enablement and business development.
Education and Expertise
Bruce Peterson earned a Bachelor of Business Administration (BBA) in Marketing from the University of Wisconsin-Whitewater, studying from 1982 to 1986. He also completed a program in Organizational Leadership with a focus on Coaching Excellence in Organizations at the Institute for Generative Leadership from 2020 to 2023. His educational background supports his extensive expertise in prescriptive analytics, digital health solutions, and managing care coordination.
Background in Healthcare Operations
With over 30 years of experience in health plan clinical operations, Bruce Peterson specializes in community health, wellness, and prevention interventions targeting chronic illness. His career includes various leadership roles across multiple organizations, where he has influenced healthcare costs for payers through targeted health interventions. His background reflects a strong commitment to improving health outcomes through strategic partnerships and innovative health solutions.
Career Progression and Roles
Bruce Peterson's career includes diverse roles in sales and leadership within the healthcare sector. He has worked at notable organizations such as Xerox, Canary Health, and Zipongo, where he held positions ranging from Vice President to Regional Sales Director. His experience spans managing client relationships, developing sales strategies, and enhancing healthcare delivery systems, showcasing his versatility in the industry.