Craig Parks
About Craig Parks
Craig Parks serves as the Vice President of Brand and Content at Wider Circle, where he has worked since 2024. He has extensive experience in content creation and strategy across various media formats, having held leadership roles at several prominent companies.
Work at Wider Circle
Craig Parks has been serving as the Vice President of Brand and Content at Wider Circle since 2024. In this role, he is responsible for overseeing brand strategy and content creation, focusing on enhancing the company's outreach and engagement. His tenure at Wider Circle has lasted for 7 months, during which he has contributed to the development of initiatives aimed at expanding the brand's presence.
Previous Experience in Media and Content Creation
Prior to his current position, Craig Parks held various roles in the media and content industry. He was the General Manager of Brands at Jukin Media from 2018 to 2020, where he managed brand strategies in the Greater Los Angeles Area. He also served as Senior Vice President of IFC Digital Media at the Independent Film Channel for 6 months in 2012. His experience includes roles at Comcast as VP of Programming at Watchable from 2015 to 2017 and at Participant Media as Senior Vice President of Live Programming & Specials from 2013 to 2015.
Board Membership and Strategic Roles
Craig Parks has been a Board Member at One Day Immersion Inc. from 2018 to 2024, contributing to the organization's strategic direction in the Los Angeles Metropolitan Area. He also co-founded Peppermint, where he served as Head of Content & Partnerships from 2022 to 2023. His role at Fresh Produce Media as a Content Strategist from 2021 to 2022 further highlights his expertise in content strategy and development.
Education and Expertise
Craig Parks earned his Bachelor's degree from the University of Florida, completing his studies from 1988 to 1992. He possesses extensive experience in creating and executive producing content across various formats, including TV, digital, audio, e-learning, and editorial. His specialization includes crafting data-driven brand strategies and developing content engines aimed at increasing revenue and audience engagement.
Leadership and Team Development
Craig Parks is recognized for his passion for building and mentoring teams. He focuses on fostering environments that encourage creativity and productivity. His leadership style emphasizes collaboration and innovation, aiming to enhance team dynamics and drive successful content initiatives.