Valerie Tetu
About Valerie Tetu
I believe the best go-to-market strategies are positive-sum. My career has focused on developing and executing the strategy to bring technology products to market through channel partnerships and ecosystem integrations - and lots of creative experimentation. My academic studies are a combination of Technology Entrepreneurship at Babson College, Computer Science at Stanford University, and the General Course at London School of Economics. After having participated in multiple start-up experiments, I started my career at Coveo, a leader in enterprise AI search, to establish and grow their partnership ecosystem in EMEA, and transitioned internally to M&A after the company’s IPO to get closer to start-ups (and spreadsheets). Most recently, I was responsible for Lido’s Go-To-Market strategy. Lido is the entity behind DeFi's leading liquid staking protocol and most integrated liquid staking token (LST), and is among the top DeFi protocols by TVL. I also advise start-ups through accelerators, workshops, and on a 1-1 basis. My approach has put forward partnerships as a force multiplier for marketing and product distribution. This is especially important in web3, in which open systems and composability make having a more expansive strategy even more important. I challenge teams to make their unique positioning an obsession, and to find synergies with complementary players across their market segments to enhance their value propositions and scale faster. I intend on helping teams think outside of the box with their initiatives, and do my best to bring a variety of perspectives from my past experience in fashion and DTC brands, AI, B2B SaaS, and web3 to brainstorming sessions. (update: currently working on something new!)