Carsten Rexing
About Carsten Rexing
Carsten Rexing is a Senior Marketing Manager at Windhoff Group, with over a decade of experience in B2B marketing, specializing in demand generation strategies for IT and tech companies. He has held various marketing roles across multiple companies in Germany and the Netherlands, and has a strong background in digital marketing and technology integration.
Work at Windhoff Group
Carsten Rexing has served as the Senior Marketing Manager at Windhoff Group since 2019. In this role, he is responsible for developing and implementing marketing strategies that align with the company's objectives. His focus includes enhancing brand visibility and driving demand generation within the IT and technology sectors. His tenure at Windhoff Group spans five years, during which he has contributed to various marketing initiatives aimed at promoting the company's services and solutions.
Previous Experience in Marketing
Before joining Windhoff Group, Carsten Rexing held several marketing positions across different organizations. He worked as a Marketing Manager for EMEA at GWAVA from 2015 to 2017 and as a Partner Marketing Manager at mediaBEAM GmbH from 2017 to 2018. Additionally, he served as Marketing Communications Manager at Sofon B.V. from 2011 to 2014. His diverse experiences in these roles have equipped him with a comprehensive understanding of marketing dynamics in various sectors.
Education and Expertise
Carsten Rexing holds a Master's degree in Marketing/Marketing Management from IU International University of Applied Science, which he completed from 2016 to 2019. He also earned a Bachelor's degree in Business Administration and Management from Saxion University of Applied Sciences between 2005 and 2009. Furthermore, he participated in a minor exchange program in Management Information Systems at the University of Duisburg-Essen from 2007 to 2008. His educational background supports his specialization in demand generation strategies for small to medium-sized IT and tech companies.
Background in B2B Marketing
Carsten Rexing has over a decade of experience in modern B2B marketing. His career has focused on digital and social marketing trends, which are crucial for engaging with target audiences in the technology sector. He possesses a strong understanding of the interplay between technology and marketing, particularly in the context of digital transformation. This expertise allows him to effectively craft marketing strategies that resonate with clients and drive business growth.