Estefano Gonzalez
About Estefano Gonzalez
Estefano Gonzalez is a Project Manager at Wishpond in Vancouver, Canada, specializing in digital marketing strategies and e-commerce campaigns since 2020. He holds a degree in Marketing and Advertising and has a diverse background in marketing management and mentorship.
Work at Wishpond
Estefano Gonzalez has been serving as a Project Manager at Wishpond since 2020. In this role, he focuses on the strategy and planning of digital marketing and e-commerce campaigns aimed at generating new leads and increasing sales. His responsibilities include developing creative and graphic assets for marketing initiatives and executing targeted Facebook and Google ads by defining audience parameters, reach, interests, and keywords. Additionally, he integrates client applications into the Wishpond platform, enhancing user experience and functionality.
Education and Expertise
Estefano Gonzalez studied at TecMilenio Las Torres, where he pursued a degree in Mercadotecnia, achieving a Licenciado en Mercadotecnia y Publicidad. His educational journey spanned from 2004 to 2014, providing him with a solid foundation in marketing principles. He holds multiple certifications in areas such as Cyber Marketing, Six Sigma, Leadership, Mind Mapping, Management Skills, Supply Chain Management, Information Systems Management, Quality Engineering Services, and Resource Optimization, showcasing his diverse skill set in project management and marketing.
Background
Before joining Wishpond, Estefano Gonzalez gained experience in various roles. He worked as a Mentor at Sitel for four months in 2015, where he likely contributed to training and guiding team members. In 2020, he briefly served as the Marketing Manager at Skinklinik Med Spa in Nuevo León, México, for one month. These positions helped him develop a comprehensive understanding of marketing and project management in different environments.
Achievements in Digital Marketing
Estefano Gonzalez specializes in the strategy and planning of digital marketing campaigns. His work includes creating content marketing strategies for email drip campaigns and landing pages, which are essential for nurturing leads and driving conversions. He also develops creative assets that support marketing efforts, demonstrating his ability to blend creativity with strategic planning to achieve marketing objectives.