Laura Cardona
About Laura Cardona
Laura Cardona is a Client Account Director at Wishpond, where she has worked since 2020. She has a background in project management and marketing strategy, with previous roles at Digital.Agency and Radiopolis.
Work at Wishpond
Laura Cardona currently serves as the Client Account Director at Wishpond, a position she has held since 2020. In this role, she plays a key part in ensuring project efficiency by assigning tasks to project managers and approving projects before their launch. She collaborates closely with the creative team to enhance the overall experience for clients. Prior to her current role, she worked at Wishpond as a Marketing Project Manager from 2018 to 2019 and as a Marketing Strategist from 2019 to 2020. Throughout her tenure, she has focused on maintaining long-term client relationships and developing strategic marketing recommendations tailored to client project objectives.
Previous Experience
Before joining Wishpond, Laura Cardona held several positions that contributed to her expertise in project management and marketing. She worked at Dgital.Agency as a Project Manager from 2014 to 2015. Additionally, she was employed at Radiopolis in various roles, including Coordinadora de Nuevos Proyectos from 2011 to 2012, Periodista y Fotografa from 2009 to 2011, and Analista Senior BTL from 2012 to 2014. She also served as the Marketing Manager at PappCorn from 2017 to 2018. These roles provided her with a diverse background in marketing and project management.
Education and Expertise
Laura Cardona studied at Pontificia Universidad Javeriana, where she gained foundational knowledge that supports her career in marketing and project management. Her educational background, combined with her extensive work experience, has equipped her with the skills necessary to develop strategic marketing recommendations and maintain client relationships effectively.
Client Relationship Management
In her role at Wishpond, Laura Cardona emphasizes a client-first mentality, focusing on maintaining long-term client relationships. She monitors the health of these relationships to ensure client satisfaction. Her approach involves understanding client needs and delivering tailored marketing strategies that align with their objectives, contributing to the overall success of their projects.