Laura Garavito Orjuela.
About Laura Garavito Orjuela.
Laura Garavito Orjuela is a Digital Marketing Account Manager at Wishpond, where she has worked since 2023. She has a background in digital marketing and content management, with previous roles at Claro Insurance and Palma de Web, and holds a Master's degree in Digital Marketing from Universidad Complutense de Madrid.
Work at Wishpond
Laura Garavito Orjuela serves as a Digital Marketing Account Manager at Wishpond, a company listed on the TSXV under the ticker WISH. She has been in this role since 2023, working remotely. In her position, she is responsible for generating sales among client accounts, which includes upselling and cross-selling. Laura collaborates closely with Sales and Account Directors to ensure that client expectations are met effectively.
Previous Experience in Digital Marketing
Prior to her current role, Laura worked as a Digital Marketer at Claro Insurance from 2022 to 2023 in Bogotá, Colombia. In this capacity, she focused on enhancing the company's digital marketing strategies. Before that, she was a Publicista Digital and Content Manager at Palma de Web from 2021 to 2022, where she managed content and digital marketing initiatives. Laura also completed a five-month internship as an MDR at SAP in 2021.
Education and Expertise
Laura holds a Master's degree in Marketing Digital from Universidad Complutense de Madrid, where she studied from 2023 to 2024. She also earned a degree in Publicidad from Universidad Jorge Tadeo Lozano, completing her studies from 2018 to 2021. Her educational background provides her with a solid foundation in digital marketing principles and practices.
Skills in Campaign Management
In her role, Laura oversees the scheduling of campaign tasks, reports, deadlines, and milestones for clients. She coordinates efforts between various teams, including Design, Copywriting, and Ads, to implement successful marketing campaigns. Additionally, she transforms data into compelling stories and actionable insights, enabling her clients to achieve their marketing objectives.