Ariana Coleman
About Ariana Coleman
Ariana Coleman is a Performance Marketing Manager at Wolf & Shepherd, where she has worked since 2023. She has a background in digital marketing, with previous roles at Clothing Shop Online and as a freelance writer.
Current Role at Wolf & Shepherd
Ariana Coleman serves as the Performance Marketing Manager at Wolf & Shepherd, a position she has held since 2023. Based in El Segundo, California, she works on-site to develop and implement performance marketing strategies that drive growth and engagement. Her role focuses on optimizing marketing efforts to align with company objectives, leveraging her expertise in SEO, analytics, and paid media.
Previous Experience in Digital Marketing
Prior to her current position, Coleman worked at Clothing Shop Online as a Senior Digital Campaign Specialist from 2022 to 2023. In this role, she introduced innovative marketing campaigns that aligned with company goals, resulting in measurable improvements in site traffic. She also served as a Marketing Coordinator at the same company from 2018 to 2022, where she contributed to various marketing initiatives.
Freelance Writing Career
From 2017 to 2020, Ariana Coleman was self-employed as a freelance writer in the Greater Los Angeles Area. During this period, she honed her writing skills and gained experience in content creation, which has complemented her marketing expertise.
Educational Background
Ariana Coleman earned her Bachelor of Business Administration (B.B.A.) degree in Pre-Business from Baylor University, where she studied from 2014 to 2018. Additionally, she participated in a study abroad program at The American University of Paris in 2016, focusing on International Business for 11 months.
Expertise in Marketing Strategies
Coleman has developed expertise in various marketing strategies, including SEO, email marketing, and paid media. Her efforts have led to improved traffic and revenue for e-commerce sites. She has also implemented new lifecycle marketing strategies that significantly enhanced customer acquisition and retention for e-commerce brands.