Matthew C.
About Matthew C.
Matthew C. serves as the Head of Performance Marketing at Wolf & Shepherd, a position he has held since 2022. He has a background in performance marketing and video operations, with previous roles at various organizations including the Los Angeles Chargers and MVMT.
Current Role at Wolf & Shepherd
Matthew C. serves as the Head of Performance Marketing at Wolf & Shepherd, a position he has held since 2022. In this role, he is responsible for overseeing the performance marketing strategies that drive customer acquisition and brand awareness. His expertise in digital marketing and data analysis contributes to the company's growth and success in the competitive footwear market.
Previous Experience at Wolf & Shepherd
Before his current role, Matthew C. worked at Wolf & Shepherd as the Director of Performance Marketing from 2021 to 2022. He initially joined the company as a Senior Performance Marketing Manager in 2021, where he focused on enhancing marketing campaigns and optimizing performance metrics. His tenure at Wolf & Shepherd has been marked by a commitment to improving marketing effectiveness.
Internship Experience in Sports
In 2019, Matthew C. gained valuable experience in the sports industry through internships. He worked as a Football Operations & Video Intern for the Arizona Hotshots Football Team in the Alliance of American Football for three months. Additionally, he served as a Video Intern for the Los Angeles Chargers for four months. These roles provided him with insights into sports operations and video production.
Education and Academic Background
Matthew C. studied at the University of Southern California, where he earned a Bachelor of Science (BS) degree in Business Administration. His academic journey spanned from 2012 to 2016. This educational background laid the foundation for his career in marketing and business operations.
Early Career at MVMT
Prior to his roles at Wolf & Shepherd, Matthew C. worked at MVMT as a Paid Social Coordinator from 2016 to 2018. In this position, he focused on managing social media advertising campaigns, which contributed to the brand's visibility and engagement in the market. His experience at MVMT helped him develop skills in digital marketing and social media strategy.