Emilie Round
About Emilie Round
Emilie Round is a Content and Community Manager at WonderFi in Vancouver, British Columbia, where she has worked since 2021. She specializes in leveraging human insights for digital growth and brand storytelling, with a strong background in marketing and content strategy.
Work at WonderFi
Emilie Round has been serving as the Content and Community Manager at WonderFi since 2021. In this role, she focuses on enhancing brand storytelling and driving digital growth through effective content strategies. Based in Vancouver, British Columbia, Canada, she has contributed to various initiatives aimed at increasing user engagement and fostering community interaction within the digital finance sector.
Previous Experience at Purus Digital
Before joining WonderFi, Emilie Round worked as a Digital Account Manager at Purus Digital from 2015 to 2017 in London, United Kingdom. In this position, she was responsible for managing client accounts and developing digital marketing strategies that aligned with client goals. Her experience in this role laid the foundation for her expertise in leveraging human insights for brand development.
Education and Expertise
Emilie Round has a strong educational background in content strategy and marketing. She studied at Humber College, where she completed a Postgraduate program in Content Strategy from 2020 to 2021. Additionally, she earned another Postgraduate degree in Creative Writing from Humber College from 2019 to 2020. Earlier, she attended St. Clair College, where she studied Advertising and Marketing Communications Management from 2017 to 2019.
Content Strategy Development
Emilie Round has developed a comprehensive content strategy that significantly increased user engagement for a major campaign. Her approach integrates user experience (UX) principles into marketing strategies, which has proven effective in improving customer experience. This ability to connect insights with actionable strategies highlights her proficiency in the field.
Research and Marketing Insights
Emilie Round is skilled in conducting in-depth consumer and competitor research to inform strategic marketing decisions. Her expertise allows her to understand market dynamics and consumer behavior, enabling her to create targeted marketing strategies that drive brand growth and revenue.