Tobiah Adam
About Tobiah Adam
Tobiah Adam is the Vice President of Marketing at WonderFi, where he has worked since 2024. He has extensive experience in the financial services industry, having previously held marketing roles at Coinsquare and YTZ International Inc.
Work at WonderFi
Tobiah Adam serves as the Vice President of Marketing at WonderFi, a position he has held since 2024. In this role, he oversees marketing strategies for several brands under the WonderFi umbrella, including Coinsquare, Bitbuy, and SmartPay. His responsibilities encompass the development and execution of marketing initiatives aimed at enhancing brand visibility and driving customer engagement. Adam's tenure at WonderFi is characterized by a focus on innovative marketing approaches tailored to the evolving landscape of the financial services industry.
Previous Experience at Coinsquare
Before joining WonderFi, Tobiah Adam worked at Coinsquare for four years, from 2020 to 2024. He held the position of Director of Marketing, where he was responsible for leading marketing efforts and strategies. Prior to this role, he served as Program Manager for Coinsquare Mining from 2018 to 2020. His experience at Coinsquare contributed to his expertise in the cryptocurrency sector and solidified his understanding of marketing within the financial services industry.
Background in Marketing
Tobiah Adam has a robust background in marketing, having worked at YTZ International Inc for a total of nine years. He started as a Senior Marketing Manager from 2009 to 2013 and later transitioned to the role of Media Director from 2013 to 2018. His extensive experience in marketing roles has equipped him with a diverse skill set that includes media buying, pay-per-click (PPC) advertising, mobile marketing, lead generation, and search engine marketing (SEM).
Education and Expertise
Tobiah Adam studied at the University of Toronto, where he achieved a degree in Economics. This educational background provides him with a solid foundation in economic principles, which he applies to his marketing strategies in the financial services sector. His expertise spans various marketing disciplines, enabling him to implement effective campaigns that align with business objectives.
Demonstrated History in Financial Services
Tobiah Adam has a demonstrated history of working in the financial services industry. His roles at Coinsquare and WonderFi reflect his commitment to this sector, where he has developed a comprehensive understanding of the unique challenges and opportunities it presents. His experience positions him as a knowledgeable professional within the financial marketing landscape.