Anastasiia Vashkelite
About Anastasiia Vashkelite
Anastasiia Vashkelite is a Senior Customer Success Manager with extensive experience in customer engagement and content strategy. She has held key positions at companies such as Dynamic Yield and Workato, and has a background in international journalism from St. Petersburg State University.
Work at Workato
Anastasiia Vashkelite currently serves as a Senior Customer Success Manager at Workato, a position she has held since 2022. In this role, she focuses on enhancing customer satisfaction and ensuring successful implementation of Workato's integration and automation solutions. Her expertise in customer success management allows her to effectively address client needs and drive engagement.
Previous Experience at Dynamic Yield
Before joining Workato, Anastasiia worked at Dynamic Yield as a Senior Customer Success Manager from 2020 to 2022. During her tenure in Berlin, Germany, she was responsible for managing key client relationships and ensuring the successful use of Dynamic Yield's personalization platform. She previously held the role of Customer Success Manager at the same company from 2018 to 2020.
Background in Content Strategy and Marketing
Anastasiia has a strong background in content strategy and marketing. She worked at ZenMate as a Russian-speaking Markets & Content Strategist from 2017 to 2018, where she developed content tailored for Russian-speaking audiences. Additionally, she served as Country Manager for Russia at ZenMate from 2016 to 2017, focusing on online marketing strategies.
Education and Expertise
Anastasiia Vashkelite studied International Journalism at St.Petersburg State University, where she earned her specialist degree from 2006 to 2011. Her educational background supports her decade-long experience in creating impactful campaigns and translating brand strategies into actionable plans. She emphasizes the importance of storytelling in engaging audiences and driving customer demand.
Career Development in Communications
Anastasiia's career began in communications, where she held various roles including Communications Manager in temporary contracts from 2014 to 2016 in Munich, Germany. She also worked at Modul Pro Communication Agency as a PR Manager from 2009 to 2011 and as a Creative Director from 2011 to 2012 in St.Petersburg, Russia. These experiences contributed to her skills in managing teams and developing effective communication strategies.