Anna Schuster
About Anna Schuster
Anna Schuster serves as the Head of ANZ Marketing at Workato, where she has worked since 2022. With a background in international marketing and brand management, she has held various marketing and sales roles across multiple companies, including Glassdoor, Facebook, and Zendesk.
Work at Workato
Anna Schuster serves as the Head of ANZ Marketing at Workato, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies in the Australia and New Zealand regions. She previously worked at Workato as Manager of Sales Development from 2021 to 2022. During her tenure, she played a key role in aligning marketing efforts with sales objectives and enhancing operational effectiveness.
Education and Expertise
Anna Schuster holds a Master of Science (MSc) in International Marketing and Brand Management from Lund University. She also earned a Bachelor of Arts (B.A.) in International Management from Deggendorf Institute of Technology. Additionally, she completed a Study Abroad Semester at Universidade de Fortaleza. Her educational background provides a strong foundation for her expertise in marketing and brand management.
Background
Anna Schuster has a diverse professional background in marketing and sales. She began her career with a marketing placement at Deggendorf Institute of Technology in 2013. Over the years, she has held various positions, including Account Executive at Glassdoor and Account Manager at Facebook. Her experience spans multiple countries, including Germany, Ireland, and Australia, contributing to her global perspective in marketing.
Achievements
Throughout her career, Anna Schuster has developed marketing workflows that integrate Salesforce, Marketo, and Slack, aimed at enhancing operational effectiveness. She collaborates closely with sales development teams to ensure alignment between marketing strategies and sales goals. Additionally, she creates data reports for analyzing target tracking and forecasting across marketing, sales, and partner lead generation teams.
Vendor Management and Budget Administration
In her current role, Anna Schuster administers the regional marketing budget for ANZ, focusing on efficient investment opportunities to ensure strong return on investment (ROI). She is responsible for the selection and procurement of vendors, including negotiation processes, to support various marketing initiatives.