Chandar Pattabhiram
About Chandar Pattabhiram
Chandar Pattabhiram serves as the Chief Go-to-Market Officer at Workato and has extensive experience in marketing leadership roles across various companies in the software industry. He has been influential in building marketing teams and strategies, particularly in SaaS and Cloud computing.
Work at Workato
Chandar Pattabhiram serves as the Chief Go-to-Market Officer at Workato, a position he has held since 2024. His role involves overseeing the company's market strategies and initiatives in Mountain View, California. Pattabhiram's extensive experience in marketing and leadership positions him to drive growth and innovation within the organization.
Board Membership at Blueshift
Since 2017, Chandar Pattabhiram has been a member of the Board of Directors at Blueshift, contributing to the company's strategic direction in the San Francisco Bay Area. His insights and expertise in marketing and technology support Blueshift's mission to enhance customer engagement through data-driven solutions.
Professional Experience in Marketing
Chandar Pattabhiram has held several key marketing roles throughout his career. He was the Chief Marketing Officer at Coupa Software from 2017 to 2023 and served as CMO/VP of Worldwide Marketing at Badgeville from 2012 to 2014. Additionally, he worked at Marketo in various capacities, including Group Vice President of Marketing and Chief Marketing Officer. His experience spans over two decades in the software industry, focusing on SaaS and cloud solutions.
Education and Expertise
Chandar Pattabhiram holds a Master of Science in Management from the University of Texas, where he studied from 1991 to 1993. He also earned a Bachelor of Science in Mechanical Engineering from PSG College of Technology, completing his studies from 1986 to 1990. His educational background complements his extensive experience in marketing, particularly in SaaS, Cloud, Digital Marketing, Ad Tech, and Mobile sectors.
Thought Leadership and Publications
Chandar Pattabhiram is recognized for his thought leadership in the marketing industry, having been quoted in over 2000 press and analyst articles. He is also a published author of numerous articles and white papers, sharing insights on marketing strategies and trends. Furthermore, he frequently speaks at leading SaaS and marketing conferences, contributing to discussions on industry developments.