Colette Tay
About Colette Tay
Colette Tay serves as the Head of Events & Field Marketing at Workato, where she has worked since 2019. With a background in marketing across various roles and companies, she has developed a strong passion for creating unique experiences through integrated marketing strategies.
Current Role at Workato
Colette Tay serves as the Head of Events & Field Marketing at Workato, a position she has held since 2019. In this role, she is responsible for overseeing event strategies and field marketing initiatives within the San Francisco Bay Area. Her work focuses on creating impactful marketing experiences that drive engagement and lead generation.
Previous Experience in Marketing
Colette Tay has held several marketing positions prior to her current role. She worked as the Head of Marketing for APAC at Brandwatch from 2018 to 2019. Earlier, she was a Regional Marketing Coordinator at Galvanize for one year in Singapore. Her experience also includes roles as a Marketing Executive at Eng Wah Global Pte Ltd and as a Channel Marketing Specialist at Seagate Technology.
Educational Background
Colette Tay studied at The Manchester Metropolitan University, where she earned a Bachelor’s Degree in Business Management. Additionally, she attended Temasek Polytechnic, obtaining a Diploma in Leisure and Resort Management. Her educational background supports her expertise in marketing and event management.
Skills and Expertise in Events and Marketing
Colette Tay possesses a strong passion for curating unique and memorable experiences through integrated marketing. She has extensive experience in both virtual and physical events, as well as field marketing and lead generation campaigns. Her work with global teams and customers has enhanced her skills as a diverse marketer, with a keen interest in understanding market behavior and trends.
Networking and Professional Interests
Colette Tay enjoys connecting with like-minded individuals to exchange ideas. This interest in networking aligns with her professional focus on marketing and events, allowing her to stay informed about industry trends and best practices.