Daniel Doan 🍌
About Daniel Doan 🍌
Daniel Doan is a seasoned copywriter with extensive experience across various companies, currently holding multiple roles including Senior Copywriter at HubSpot and Digital Copywriter at PBS. He developed the BananaDNA™ framework, which has significantly improved conversion rates and reduced customer acquisition costs for numerous clients.
Current Work at HubSpot
Daniel Doan serves as a Senior Copywriter at HubSpot, a position he has held since 2022. In this role, he focuses on creating compelling copy that aligns with HubSpot's marketing strategies and enhances customer engagement. His work contributes to the company's reputation as a leader in inbound marketing and sales software.
Current Work at PBS
Since 2022, Daniel Doan has also been working as a Digital Copywriter for PBS. His responsibilities include crafting digital content that resonates with PBS's audience, promoting educational programming, and supporting the organization's mission to provide public broadcasting services.
Education and Expertise
Daniel Doan studied Psychology at California State University, Bakersfield, where he earned a Bachelor of Arts degree from 2008 to 2012. He has also engaged in studies at Harvard University and Yale University, although he did not complete a degree at these institutions. His educational background supports his expertise in copywriting and marketing, particularly in understanding consumer behavior.
Achievements in Copywriting
Daniel Doan has developed a proprietary framework known as BananaDNA™, which applies neuro-marketing principles to improve storytelling and positioning for companies. This approach has led to an average increase of 55% in on-page conversion rates for clients and a 27% reduction in customer acquisition costs for various sectors, including B2B and HealthTech.
Extensive Project Experience
With over 1,132 projects completed for more than 224 clients, Daniel Doan has demonstrated significant experience in copywriting. His client portfolio includes notable companies such as HubSpot, Gong, Reddit, Shopify, TikTok, and Stanford University, showcasing his ability to work with both established brands and emerging tech companies.