Glen Nicholas Lim
About Glen Nicholas Lim
Glen Nicholas Lim is a Growth Manager at Workato, where he has significantly contributed to marketing strategies and revenue growth. He has a background in marketing operations and analytics, with experience in various roles across different companies, including the Singapore Armed Forces Central Band as a musician.
Current Role at Workato
Glen Nicholas Lim serves as a Growth Manager at Workato, a position he has held since 2020. In this role, he focuses on driving growth initiatives and optimizing marketing strategies. He has played a key role in the design and implementation of various marketing channels, including the first conversational marketing channel at Workato, which generated over $2 million in annual recurring revenue in its first year.
Previous Experience at Workato
Prior to his current role, Glen Nicholas Lim worked at Workato in several capacities. He started as a Marketing Operations Intern from 2017 to 2018, followed by a role as Marketing Operations Associate from 2018 to 2020. During his time at Workato, he collaborated with various teams to enhance marketing efforts, leading to a 113% increase in social media attributed demo requests.
Educational Background
Glen Nicholas Lim studied at the National University of Singapore, where he earned a Bachelor of Business Administration (B.B.A.) in Marketing from 2015 to 2019. He also participated in the NUS Overseas Colleges program, specifically Batch 32, where he studied in Silicon Valley from 2017 to 2018. Earlier, he attended Nanyang Junior College from 2011 to 2012.
Internship Experience
Glen Nicholas Lim gained valuable experience through various internships before his current role. He worked as a Growth Marketing Intern at PearComms for two months in 2017, and as a Growth Marketing & Operations Intern at Pegaxis for three months in 2016. Additionally, he served as an Investment Analyst Intern at Tremendous Asia Partners for three months in 2015. These roles contributed to his expertise in growth marketing and operations.
Achievements in Marketing
In his role as Growth Manager, Glen Nicholas Lim has pioneered the adoption of new platform features on Demandbase and Gartner Digital Markets, which significantly boosted lead generation efforts. He also led a performance marketing framework that doubled return on ad spend and improved pipeline efficiency by 254% over 12 months, showcasing his ability to drive impactful marketing results.