Kathleen Jaedtke
About Kathleen Jaedtke
Kathleen Jaedtke serves as the Head of Marketing EMEA Central at Workato since 2024 and has extensive experience in marketing and brand management across various companies, including HubSpot and Zalando. She also contributes as a jury member for the DIGITAL PUBLISHING REPORT and Forbes 30 Under 30, while engaging in academia as a lecturer at Cologne University of Applied Sciences.
Work at Workato
Kathleen Jaedtke serves as the Head of Marketing EMEA Central at Workato, a position she has held since 2024. Based in Berlin, Germany, she operates in a remote capacity. In this role, she is responsible for overseeing marketing strategies and initiatives across the EMEA region, contributing to the company's growth and visibility in the market.
Previous Experience at HubSpot
Before joining Workato, Jaedtke worked at HubSpot for a total of five years, where she held the position of Head of Marketing & Brand DACH. She served as Senior Manager from 2021 to 2023 and as Manager from 2018 to 2021. Her tenure at HubSpot involved leading marketing efforts in the DACH region, focusing on brand development and market engagement.
Education and Expertise
Jaedtke has a strong educational background, having studied at prominent institutions. She completed the LSE MBA Essentials Online Certificate Course at The London School of Economics and Political Science in 2021. Additionally, she studied Economics at Humboldt-Universität zu Berlin, earning a Diplom-Volkswirtin. She also attended MIT Sloan School of Management, where she completed courses in Artificial Intelligence and Digital Business Strategy.
Involvement in Digital Publishing Awards
Kathleen Jaedtke has been a jury member for the Digital Publishing Report (dpr) awards since 2022. In this role, she evaluates innovative projects in the digital publishing sector, contributing her expertise to recognize and reward excellence in the industry.
Teaching and Lecturing Roles
Jaedtke has been involved in academia as a lecturer at the Cologne University of Applied Sciences since 2020. She teaches content marketing within the SEO Manager training program, sharing her knowledge and experience with students. Additionally, she has participated in further education as a Management Trainer & Business Coach.