Kayla Eggenberg
About Kayla Eggenberg
Kayla Eggenberg is a Marketing Communications Manager at Workato, where she leads executive thought leadership initiatives and the Employee Advocacy program. She has a diverse background in public relations and content strategy, having worked at notable organizations including Bozell and Smith Kroeger.
Current Role at Workato
Kayla Eggenberg serves as the Marketing Communications Manager at Workato, a position she has held since 2023. In this role, she oversees the global social media strategy and manages a Marketing Communications Associate. She leads initiatives focused on executive thought leadership content for the Chief Information Officer and Chief Strategy Officer, contributing to their recognition as Top Voices on LinkedIn. Additionally, she runs monthly LinkedIn Livestream events aimed at enhancing brand awareness and generating leads through webinars with partners, customers, and executives.
Previous Experience in Public Relations
Prior to her current role, Kayla Eggenberg held various positions in public relations. She worked at Bozell as a Public Relations Coordinator from 2017 to 2020, and briefly as a PR Strategist – Social in 2020. Following her time at Bozell, she served as the Director of Public Relations and Content Strategy at Smith Kroeger from 2020 to 2021. Her experience in public relations also includes an internship at Bozell and a role as an Editorial Intern at Midlands Business Journal in 2016.
Education and Academic Background
Kayla Eggenberg studied at the University of Nebraska at Omaha, where she earned a Bachelor of Science in Communication. Her academic focus was on Journalism and Media Communications. During her time at the university, she also worked as an Academic Information Coordinator at the Criss Library from 2013 to 2016, gaining valuable experience in communication and information management.
Leadership in Employee Advocacy
At Workato, Kayla Eggenberg leads the Employee Advocacy program, which emphasizes internal communications and employee engagement. This initiative is designed to enhance the organization's communication strategies and foster a culture of advocacy among employees, contributing to a cohesive work environment.
Social Media Management Experience
Kayla Eggenberg has significant experience in social media management, having served as the Social Media Manager at Workato from 2021 to 2023. In this role, she developed and executed social media strategies that aligned with the company's marketing goals. Her expertise in this area supports her current responsibilities in overseeing the global social media strategy at Workato.