Michael Fortson
About Michael Fortson
Michael Fortson serves as the Sr. Director of Competitive Intelligence at Workato, bringing extensive experience in product management and user experience design from various leadership roles in technology companies.
Current Role at Workato
Michael Fortson serves as the Senior Director of Competitive Intelligence at Workato, a position he has held since 2023. In this role, he focuses on analyzing market trends and competitive landscapes to inform strategic decisions. His expertise in competitive intelligence is aimed at enhancing the company's positioning within the automation and integration sectors.
Previous Experience at ServiceNow
Michael Fortson has held multiple roles at ServiceNow, including Senior Product Manager for Virtual Agent and Mobile Platform, and Director of Product Management. His tenure at ServiceNow spanned from 2017 to 2022, during which he contributed to the development and market strategy of various products. His role as Go to Market Lead for Platform involved overseeing product launches and market positioning.
Background in Mobile and Product Management
Michael Fortson has extensive experience in mobile and product management. He served as Director of Mobile at Qlue Inc and Tophatter.com, where he focused on enhancing mobile applications. His background includes a strong emphasis on user experience design, particularly in achieving a balance between form and function.
Education and Expertise
Michael Fortson possesses a deep background in consumer and enterprise automation, mobile technologies, chatbots, and customer success strategies. His expertise extends to go-to-market strategies, where he leverages data and analytics to inform product development and user experience enhancements.
Leadership and Recognition
Michael Fortson is recognized for his leadership qualities, characterized by a good-humored approach and the ability to navigate diverse viewpoints. He has received endorsements for his transformative impact on mobile app usability, particularly at Tophatter, where he emphasized visual clarity and refinement.