Michelle Ng
About Michelle Ng
Michelle Ng serves as the Head of Enterprise Solution Marketing at Workato, bringing over 18 years of experience in the enterprise software industry. She has held various senior roles at SAP and Business Objects, focusing on go-to-market strategies, product messaging, and technical expertise in multiple technologies.
Current Role at Workato
Michelle Ng serves as the Head of Enterprise Solution Marketing at Workato, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that align with enterprise solutions. Her expertise in go-to-market strategies and product messaging supports Workato's objectives in the enterprise software sector.
Experience at SAP
Michelle Ng has extensive experience at SAP, where she held multiple roles over several years. She served as Sr. Director of Global Solution Marketing since 2021, Global Director of Partner Innovation from 2013 to 2016, and Senior Director of Global Product Marketing for SAP Artificial Intelligence from 2018 to 2020. Her tenure at SAP contributed to her deep understanding of enterprise software and marketing dynamics.
Educational Background
Michelle Ng studied Computer Science at the British Columbia Institute of Technology from 1999 to 2003. She also attended Langara College from 2004 to 2006. Additionally, she pursued further studies in Database Design & SQL in 2010. This educational foundation supports her technical expertise in various technologies relevant to her career.
Technical Expertise and Skills
Michelle Ng possesses technical expertise in a range of technologies, including integration Platform as a Service (iPaaS), low-code/no-code platforms, and business process automation. Her strong background in platform architecture and security, along with operational reporting and database design, enhances her effectiveness in enterprise software marketing.
Professional Experience Overview
With over 18 years of experience in the enterprise software industry, Michelle Ng has a proven track record in demand generation marketing plans and customer retention strategies. Her previous roles include positions at Business Objects, where she worked as a Senior Engineer and Inside Sales Consultant. Her diverse experience contributes to her leadership in cross-functional teams and alignment of marketing execution with the buyer's journey.