Miranda Yeo
About Miranda Yeo
Miranda Yeo serves as the APJ Marketing Manager for Content and PR at Workato, where she has built the PR function for the Asia Pacific and Japan region. She has a diverse background in communications, having held various roles in organizations such as the Ministry of Foreign Affairs Singapore and BioMind, and she co-founded a social movement focused on community service.
Work at Workato
Miranda Yeo serves as the APJ Marketing Manager for Content and PR at Workato since 2021. In this role, she built the PR function for the Asia Pacific and Japan region from the ground up, achieving media coverage in prominent publications such as CNBC and The Straits Times. She leads a team of creatives focused on developing content related to integration-led automation. Additionally, she has contributed to Workato's award-winning blog and authored executive thought leadership pieces.
Previous Experience
Prior to her current role, Miranda Yeo held several positions that contributed to her expertise in marketing and public relations. She worked as a Foreign Service Officer at the Ministry of Foreign Affairs Singapore from 2016 to 2018, where she helped digitalize the approach to public diplomacy. She also served as a Global Partnership Manager at BioMind for six months in 2018. From 2019 to 2021, she worked as a Brand Consultant at AKÏN. Earlier in her career, she gained experience as a Writing Intern at TheSmartLocal.com and as an Intern Journalist at The Straits Times.
Education and Expertise
Miranda Yeo studied at Nanyang Technological University Singapore, where she earned a Bachelor of Communication Studies (Honours) from 2012 to 2016, focusing on Communication and Media Studies. She also studied Communications and Media at the University of California, Los Angeles for 11 months in 2015. Her educational background is complemented by internships in copywriting and journalism, which have shaped her skills in content creation and public relations.
Community Engagement Initiatives
Miranda Yeo co-founded 1Youth, a social catalyst movement that has engaged 200 volunteers in community service efforts aimed at supporting Singapore's elderly poor, migrant workers, and marginalized children. This initiative reflects her commitment to social responsibility and community engagement.