Roberto Mircoli
About Roberto Mircoli
Roberto Mircoli is a seasoned professional in strategic programs and field readiness, currently working at Workato. He has held various leadership roles in notable companies such as Dell EMC, Cisco Systems, and UiPath, and has a strong educational background in engineering and management.
Current Role at Workato
Roberto Mircoli currently serves as Global Strategic Programs and Field Readiness at Workato since 2022. In this role, he is part of the global leadership team, focusing on operationalizing the company's go-to-market priorities. He owns strategic initiatives that enhance sales productivity by collaborating across various functions and geographies. Mircoli measures the impact of his work through metrics such as Annual Contract Value (ACV), incremental Annual Recurring Revenue (iARR), Net Dollar Retention Rate (NDRR), discount rates, account penetration, and new hire ramp time. He has contributed to the company's growth by building and globally rolling out the Value Selling methodology and the MEDDPICC opportunity qualification framework.
Previous Experience at Dell EMC
Before joining Workato, Roberto Mircoli worked at Dell EMC as Senior Director Global Accounts & Enterprise for two years from 2015 to 2017 in London, United Kingdom. In this position, he was responsible for managing global accounts and enterprise-level strategies, contributing to the company's objectives in the EMEA region.
Career at Cisco Systems
Roberto Mircoli has extensive experience at Cisco Systems, where he held multiple roles over several years. He served as a Sales Business Development Manager from 2001 to 2007 in Italy, followed by positions as Senior Manager of Sales Business Development and Head of Architecture Business for Southern Europe. He also worked as Marketing Executive Sponsor for Strategic Partnerships in EMEAR and Head of Datacenter/Virtualization/Cloud Biz Dev & Marketing. His roles involved strategic planning and execution across various markets, enhancing Cisco's presence in Europe, the Middle East, Africa, and Russia.
Board Membership and Advisory Roles
Roberto Mircoli has held significant advisory and board roles throughout his career. He was a Board Member at CLUSIT from 2002 to 2008, contributing to the organization's initiatives. Additionally, he served as an Advisory Board Member for the RenewIT Project under the European Commission from 2014 to 2016, where he provided insights and guidance on renewable IT strategies.
Education and Professional Development
Roberto Mircoli studied at Politecnico di Milano, where he earned a degree in Electronic Engineering, specializing in Electronic and Telecommunication Systems from 1988 to 1994. He also pursued multiple managerial programs at CFMT from 2005 to 2012, focusing on Management and Leadership Development. Furthermore, he obtained a Marketing Master from SDA Bocconi in 1995 and studied Management, Strategy, and Marketing at MIP Politecnico di Milano from 2010 to 2011.