Simmi (Nikki) Patel
About Simmi (Nikki) Patel
Simmi (Nikki) Patel is a Creative Director with extensive experience in copywriting and creative direction. She has worked for notable companies including Uber, Workato, and Salesforce, and holds degrees in Psychology and Advertising from the University of Georgia.
Current Role at Workato
Simmi (Nikki) Patel serves as the Creative Director at Workato, a position she has held since 2020. In this role, she is responsible for leading creative initiatives and shaping the brand's visual and messaging strategies. Her tenure at Workato has spanned four years, during which she has contributed to various projects that enhance the company's market presence.
Previous Experience at Uber
Prior to her current role, Patel worked as a Freelance Associate Creative Director at Uber from 2019 to 2020. During her seven-month tenure, she collaborated on creative projects that aligned with Uber's branding and marketing efforts, contributing her expertise to enhance the company's creative output.
Copywriting Career Background
Patel has a solid background in copywriting, having worked at several notable agencies. She was a Copywriter at Butler, Shine, Stern & Partners from 2011 to 2013, and at Energy BBDO from 2013 to 2014. Additionally, she served as a Senior Copywriter at Toaster from 2015 to 2018, where she further honed her skills in crafting compelling marketing content.
Educational Background
Patel holds a Bachelor of Science (B.S.) in Psychology from The University of Georgia and a Bachelor of Arts (B.A.) in Advertising from the Grady College of Journalism and Mass Communication at the same university. She also studied Copywriting at The Creative Circus from 2009 to 2011, where she developed her creative writing skills.
Freelance Work at Salesforce
In addition to her agency experience, Patel worked as a Freelance Senior Copywriter at Salesforce from 2018 to 2019. During her seven-month engagement, she contributed to various projects that supported Salesforce's marketing and communication strategies.