Tridivesh Sarangi
About Tridivesh Sarangi
Tridivesh Sarangi serves as the Senior Vice President of Product Marketing and Product-Led Growth at Workato, a position he has held since 2024. With extensive experience in product management and marketing across various technology companies, he specializes in e-commerce, customer loyalty programs, and online payments.
Current Role at Workato
Tridivesh Sarangi currently serves as the Senior Vice President of Product Marketing and Product-Led Growth (SVP PMM and PLG) at Workato. He has held this position since 2024, contributing to the company's strategic initiatives in the United States. His role involves overseeing product marketing strategies and enhancing the product-led growth approach within the organization.
Previous Experience at Workato
Before his current role, Tridivesh Sarangi worked at Workato in various capacities. He served as the Head of Product-Led Growth for three months in 2021 and later as the Senior Director of Product Marketing from 2017 to 2021. Additionally, he held the position of Vice President of Product-Led Growth from 2021 to 2024, focusing on driving product strategies and market positioning.
Professional Background
Tridivesh Sarangi has a diverse professional background in product management and marketing. He worked at PlayPhone as Vice President of Product Management from 2013 to 2016. His earlier roles include positions at PayPal, eBay, and Apple, where he contributed to product management and consumer insights. His experience spans over two decades, with a strong focus on e-commerce and customer loyalty programs.
Education and Expertise
Tridivesh Sarangi studied Electrical Engineering at the National Institute of Technology Rourkela, earning a Bachelor of Engineering from 1992 to 1996. He also attended Kendriya Vidyalaya. His expertise includes e-commerce, customer loyalty programs, and online payments, along with a specialization in business intelligence and data warehousing.
Key Contributions
Throughout his career, Tridivesh Sarangi has led significant initiatives, including the development of a cohesive consumer experience for PayPal's payment solutions at point-of-sale retailers. He was instrumental in the incentive platform and infrastructure for eBay and PayPal's loyalty and marketing programs. His work in consumer insights and analytics has shaped product strategies aimed at enhancing customer acquisition and preference in both US and international markets.