Zann Yap
About Zann Yap
Zann Yap is the Director of Demand Generation - Commercial at Workato, with a background in marketing roles at various companies including Momentive-AI and Zendesk. She specializes in demand generation and account-based marketing, leveraging her expertise in multi-channel campaigns and collaboration with sales teams.
Current Role at Workato
Zann Yap currently serves as the Director of Demand Generation - Commercial at Workato, a position held since 2022. In this role, she focuses on demand generation strategies and initiatives aimed at driving commercial growth. Her responsibilities include overseeing marketing operations and collaborating with sales teams to enhance customer engagement and lead generation efforts.
Previous Experience at Workato
Prior to her current role, Zann Yap worked at Workato in various capacities. She served as the Growth & Product Marketing Manager from 2014 to 2018, where she contributed to product marketing and growth strategies. Following this, she took on the role of Growth Marketing Lead - Demand Generation from 2018 to 2019, further honing her expertise in demand generation and marketing operations.
Professional Background
Zann Yap has a diverse professional background in marketing. She began her career as a Flight Attendant with Singapore Airlines from 2010 to 2013. She then transitioned into marketing roles, including positions at Chute as a Marketing and PR Assistant and at Kiwi Crate as an Online Marketing Associate. After her tenure at Workato, she worked as a Demand Generation Manager at Momentive-AI and as a Sr. Manager of Integrated Marketing Campaigns at Zendesk.
Education and Expertise
Zann Yap holds a Bachelor of Science degree in Chemistry from the National University of Singapore. She also obtained a Postgraduate Certificate in Marketing/Marketing Management from the University of California, Santa Cruz. Her educational background complements her professional expertise in demand generation, account-based marketing, and multi-channel campaign execution.
Skills and Specializations
Zann Yap possesses a range of skills in marketing operations, product marketing, content marketing, user experience, and project management. She specializes in strategizing and executing multi-channel marketing campaigns, often collaborating with large cross-functional teams. Her approach is characterized by a customer-centric, data-driven mindset and a strong bias for action.