Kai Fickenscher
About Kai Fickenscher
Kai Fickenscher is a Product Marketing Manager with over two decades of experience in marketing and branding, currently working at WorkJam in Montreal. He combines analytical skills with creative strategies to enhance brand positioning and improve marketing operations.
Current Role at WorkJam
Kai Fickenscher has been serving as a Product Marketing Manager at WorkJam since 2019. In this role, they focus on enhancing brand positioning through the combination of analytical skills and creative marketing strategies. Fickenscher is responsible for building and implementing systems that improve efficiency and effectiveness in marketing operations. Their experience in various marketing roles contributes to their ability to drive impactful marketing initiatives within the organization.
Professional Background
Fickenscher has over two decades of experience in marketing and branding. They have held various positions, including Digital Marketing Manager at Peerio Technologies and Digital Marketing Strategist at 1derweb. Additionally, Fickenscher worked as a Team Lead Online Marketing at MindGeek and as a Customer Support Specialist & Trainer at Global Interactive Services, Inc. Their diverse background includes roles in both corporate and educational settings, such as serving as an Instructor at Dawson College.
Education and Expertise
Kai Fickenscher studied International Business Administration at Accadis, achieving a Bachelor's degree from 2001 to 2005. They furthered their education with a focus on Venture Creation in the Creative and Cultural Industries at Dawson College, earning an AEC from 2016 to 2017. In 2019, Fickenscher completed the Marketing Week Mini MBA with Mark Ritson, specializing in Brand Management. This educational background supports their expertise in marketing and branding.
Previous Work Experience
Fickenscher's previous roles include Brand Identity Coordinator at SIVA Marketing and a position at National Geographic as Work and Travel. They also worked as a Private Wealth Advisor at Frankfurter Sparkasse for six years. Their experience spans various industries and functions, contributing to a well-rounded understanding of marketing and customer engagement.
Interests and Influences
Fickenscher has a strong interest in psychology and archetypes, which significantly influences their approach to marketing and branding. This interest helps them emphasize empathy in their work, allowing for a deeper connection with target audiences and enhancing brand strategies.