Liz D.
About Liz D.
Liz D. serves as the Director of Product Marketing at WorkStep, where she leads marketing initiatives for an HR technology company. With over 15 years of experience in B2B and B2C marketing, she has a strong background in product launch strategies and customer engagement.
Work at WorkStep
Currently, Liz D. serves as the Director of Product Marketing at WorkStep, a position she has held since 2024. In this role, she leads the product marketing function for a company that specializes in HR technology, focusing on engaging with the hourly workforce. Her responsibilities include collaborating with product, sales, customer success, and leadership teams to deliver value to clients and stakeholders.
Previous Experience in Product Marketing
Prior to her current role, Liz D. worked at WorkStep as a Senior Product Marketing Manager from 2022 to 2024. She also held the position of Product Marketing Specialist at Samsung Electronics America from 2014 to 2015. Additionally, she served as the Head of Marketing at Thoughtworks from 2017 to 2019 and at GROW in 2017. Her experience spans over 15 years in both B2B and B2C marketing.
Educational Background
Liz D. has a diverse educational background. She earned a Master’s degree in Design from Universidad de Los Andes. She also holds two Bachelor’s degrees in Psychology from Columbia University and Barnard College. Additionally, she has studied Data Analytics at General Assembly, further enhancing her skill set.
Skills and Specializations
Throughout her career, Liz D. has continued to expand her skills in data analytics, design, and product development. She specializes in integrated marketing campaigns, content and social media initiatives, market research, and competitive analysis. Her approach focuses on understanding customer needs and creating innovative solutions tailored to unique personas.
Achievements in Marketing
Liz D. has a proven track record in developing and executing go-to-market and product launch strategies. Her work has involved collaboration across various teams to ensure the delivery of value to clients and stakeholders. Her extensive experience in marketing has contributed to her success in both B2B and B2C environments.