Tori Cook
About Tori Cook
Tori Cook is the Director of Demand Generation at WorkStep, where she has worked since 2023. With a background in sales and marketing, she has a proven track record of driving growth and developing effective marketing strategies.
Work at WorkStep
Tori Cook has served as the Director of Demand Generation at WorkStep since 2023. In this role, she is responsible for overseeing marketing operations and analytics, ensuring that systems, processes, and metrics are aligned and transparent. Cook leverages her expertise in inbound marketing to create engaging content that highlights WorkStep's unique value proposition. Her focus on developing omni-channel marketing campaigns aims to drive qualified leads, pipeline, and revenue for the organization.
Previous Experience in Marketing
Before joining WorkStep, Tori Cook held several key positions in marketing. She worked at Chorus Connection as the Director of Sales & Marketing from 2017 to 2021, where she contributed to the company's growth strategies. Prior to that, she served as the Director of Demand Generation at Reprise from 2022 to 2023. Cook also gained experience at Workable in a Growth Marketing role from 2021 to 2022 and at Encore Tours as the Director of Marketing and Business Development from 2012 to 2017.
Education and Expertise
Tori Cook earned her Bachelor's degree in Vocal Performance and Music Theory from the University of Idaho, where she studied from 2006 to 2010. This academic background in music complements her professional expertise in marketing, particularly in content marketing, where she has been recognized by both the New York Times and Los Angeles Times. Her education and experience have equipped her with the skills necessary to develop effective marketing strategies.
Background in Business Development
Tori Cook's career began with her role as an Executive Assistant to the CEO and Human Resources Associate at iCorps Technologies from 2011 to 2012. This position provided her with foundational knowledge in business operations and human resources. Her subsequent roles have focused on marketing and business development, where she has consistently achieved significant growth metrics, including a consistent 50% year-over-year growth for small and medium-sized businesses.
Performance in the Arts
In addition to her marketing career, Tori Cook performs as a soprano with the Boston Symphony Orchestra. This involvement in the arts showcases her diverse talents and commitment to performance, further enriching her professional profile.