Alyona Svetushkova
About Alyona Svetushkova
Alyona Svetushkova is a member of the Global Future Council on Russia and has a background in marketing and social impact initiatives. She previously served as Vice-President at the Rybakov Foundation and founded an integrated marketing communications agency, New Line.
Work at World Economic Forum
Alyona Svetushkova has been a member of the Global Future Council on Russia at the World Economic Forum since 2018. In this role, she contributes to discussions and initiatives focused on the future of Russia, leveraging her expertise in technology and social impact. Her involvement reflects a commitment to addressing pressing global challenges through collaborative efforts and innovative solutions.
Experience at Rybakov Foundation
From 2016 to 2018, Alyona Svetushkova served as Vice-President and Board Member at the Rybakov Foundation in Moscow, Russian Federation. During her tenure, she focused on initiatives aimed at enhancing social impact and fostering educational opportunities. Her role involved strategic decision-making and collaboration with various stakeholders to drive the foundation's mission forward.
Founding New Line Agency
Alyona Svetushkova founded and served as CEO of New Line, an integrated marketing communications agency, from 1995 to 2016 in Arkhangel’sk, Russia. Under her leadership, the agency developed a range of marketing solutions, establishing a strong presence in the industry. Her experience in this role contributed to her understanding of effective communication strategies and business development.
Education and Expertise
Alyona Svetushkova studied at Ural Federal University, where she earned a Master's degree in Philology with a focus on Russian literary criticism from 1982 to 1987. This academic background has provided her with a strong foundation in critical thinking and analysis, which she applies in her professional endeavors, particularly in the fields of technology and social impact.
Philtech Initiative and Social Impact
Since 2018, Alyona Svetushkova has been a Co-Founding Partner at the Philtech Initiative. This initiative aims to empower tech entrepreneurs who are addressing global social challenges. She has launched the open Philtech Initiative, which focuses on driving change through technology and innovation. Her work in this area emphasizes the importance of socially driven solutions in urban IT contexts.