Ekaterina R.

Partner Engagement Manager, Strategic Partnerships @ World Economic Forum

About Ekaterina R.

Ekaterina R. is a Partner Engagement Manager specializing in strategic partnerships at the World Economic Forum since 2016. With over 17 years of international experience, she has held various roles in organizations such as Microsoft and Nokia, focusing on multi-stakeholder engagement and public-private cooperation.

Current Role at World Economic Forum

Ekaterina R. serves as the Partner Engagement Manager for Strategic Partnerships at the World Economic Forum. She has held this position since 2016, contributing to the organization's mission of improving the state of the world through public-private cooperation. In her role, she focuses on creating and managing strategic partnerships that span various functions and organizations, enhancing collaborative efforts on a global scale.

Previous Experience at Microsoft

Prior to her current position, Ekaterina worked at Microsoft as a Key Account Manager and Strategic Relationship Manager from 2014 to 2015 in Moscow, Russian Federation. In this role, she was responsible for managing key accounts and fostering strategic relationships, which contributed to her expertise in multi-stakeholder engagement.

Professional Background in Marketing and Communications

Ekaterina has a diverse background in marketing and communications, having worked at several notable companies. She was an Account Manager at Euro RSCG Moradpour (now Havas Worldwide Moscow) from 2006 to 2007, and later served as a Senior Campaign Manager at Publicis United from 2007 to 2008. She also held various positions at Nokia, including Customer Marketing Manager and Head of Operator & Customer Marketing, from 2008 to 2012, where she developed skills in customer engagement and marketing strategies.

Educational Qualifications

Ekaterina holds a Master of Business Administration (MBA) from IMD business school, which she completed in 2015. She also earned a Master in Communications from Universidad Miguel Hernández de Elche in 2003. Her academic background includes a Bachelor of Arts in Linguistics from Peoples’ Friendship University of Russia, where she graduated magna cum laude. Additionally, she studied at the Russian embassy school in London, enhancing her language skills and cultural understanding.

Expertise in Strategic Partnerships

Ekaterina specializes in creating and driving strategic partnerships across various sectors. She has over 17 years of international experience in multi-stakeholder engagement and public-private cooperation. Her approach emphasizes long-term strategic problem resolution and mutual value creation, particularly in complex, high-pressure environments.

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