Jitka Kolarova
About Jitka Kolarova
Jitka Kolarova serves as the Lead for Health & Healthcare Innovations at the World Economic Forum, where she focuses on consumer behavior to enhance societal benefits. With extensive experience in market intelligence and strategic planning, she has held various roles at Ferring Pharmaceuticals and pursued advanced studies in sustainability and digital marketing.
Work at World Economic Forum
Jitka Kolarova has been serving as the Lead for Health & Healthcare Innovations at the World Economic Forum since 2023. In this role, she focuses on understanding consumer behavior and leveraging insights to create meaningful benefits for society. Her position is based in Geneva, Switzerland, where she has been contributing for 11 months.
Previous Experience at Ferring Pharmaceuticals
Before joining the World Economic Forum, Kolarova worked at Ferring Pharmaceuticals for nearly a decade in various roles. She served as the Associate Director of Market Intelligence and Value Planning from 2021 to 2022. Prior to that, she held the position of Global Strategic Market Intelligence Lead from 2014 to 2021, and earlier, she was the Senior Market Research and Competitive Intelligence Manager from 2012 to 2014. Her experience at Ferring Pharmaceuticals involved developing business cases that combined consumer insights with validated assumptions.
Education and Expertise
Kolarova has pursued extensive education in relevant fields. She is currently studying for a Digital Marketing Expert certification at the Digital Marketing Institute, which she began in 2023. In 2022, she completed a course on Winning Sustainability Strategies at IMD. Additionally, she earned a Master Track Certificate in Sustainability and Development from the University of Michigan's School for Environment and Sustainability from 2022 to 2023. Kolarova also holds a Bachelor's degree in International Relations and Affairs from Prague University of Economics and Business.
Background in Market Research
Kolarova began her career in market research at Stem/mark, where she worked as a Market Research Analyst from 1996 to 1998 in Prague, Czechia. This early experience laid the foundation for her later roles in global marketing teams, particularly in the pharmaceutical sector. Her background has equipped her with a strong focus on translating consumer insights into actionable business strategies.