Katie Clift
About Katie Clift
Katie Clift serves as the Corporate Affairs Manager at the World Economic Forum in Geneva, Switzerland, where she has worked since 2021. With a background in journalism and public relations, she has held various roles in media and communications, advising top-tier companies on reputation and brand management.
Current Role at World Economic Forum
Katie Clift serves as the Corporate Affairs Manager at the World Economic Forum, a position she has held since 2021 in Geneva, Switzerland. In this role, she advises top-tier Strategic Partner companies on utilizing Forum-owned communications channels, which include a blog with 5 million monthly readers and social media platforms boasting 30 million followers. Clift conducts weekly calls with Forum Partner companies, providing guidance on reputation management, crisis management, brand management, public relations, and media response. She also leads marketing communications for the Forum's Annual Meeting, overseeing all external communications to participants.
Previous Experience in Media and Communications
Before her current role, Katie Clift had extensive experience in media and communications. She worked as a Broadcast Journalist and Radio Host at 96five Family Radio from 2007 to 2011. Following this, she served as a Senior Media Advisor at Diabetes Queensland for 11 months in 2011-2012. Clift also held the position of Executive Manager, Media and Spokesperson at Cancer Council Queensland from 2012 to 2017. Additionally, she worked at the Australian Broadcasting Corporation as a Producer for six months in 2011. Her diverse background in media has equipped her with valuable skills in public relations and communications.
Marketing Communications Leadership
Katie Clift has held multiple roles at the World Economic Forum related to marketing communications. She worked as the Marketing Communications Lead from 2019 to 2020 and then as the Marketing Communications and Corporate Affairs Lead from 2020 to 2021. In these positions, she managed public relations for the Forum’s EDISON Alliance in partnership with Verizon and Mastercard, achieving significant global communications coverage. Her leadership in marketing communications has been instrumental in enhancing the Forum's visibility and engagement with stakeholders.
Educational Background
Katie Clift holds a Master of Business Administration (MBA) from the University of Warwick - Warwick Business School, where she studied from 2021 to 2023. Prior to this, she earned a Bachelor's degree in Mass Communication, focusing on Journalism and Public Relations, from the University of Southern Queensland, completing her studies from 2006 to 2011. Her educational background provides her with a strong foundation in business and communication strategies.