Keven Xu
About Keven Xu
Keven Xu serves as the Head of Business Engagement for the Greater China region at the World Economic Forum, a position he has held since 2017. He has extensive experience in business development and leadership, having previously worked at International SOS and Dow Jones, and holds multiple degrees in business and leadership from various institutions.
Current Role at World Economic Forum
Keven Xu serves as the Head of Business Engagement for Greater China at the World Economic Forum. He has held this position since November 2017. In this role, he leads a team of partner engagement managers who focus on addressing critical global cooperation issues within the Greater China region. His responsibilities include fostering meaningful engagement with the business community on forward-looking and cross-cutting issues relevant to the region.
Previous Experience at International SOS
Keven Xu has extensive experience at International SOS, where he held multiple roles from 2011 to 2016. He began as the Business Development Director and Head of Government and Chinese Companies in the East Europe, Middle East, and Africa Region, based in Beijing. He then transitioned to the role of Regional Business Development Director in Dubai from 2014 to 2016. Additionally, he worked as a Business Development Manager at International SOS China from 2006 to 2010.
Educational Background
Keven Xu has a diverse educational background. He earned a Bachelor's degree in Business Administration and Management from Coventry University. He also completed an MBA at the University of Kent in 2003. Furthering his education, he attended Hult Ashridge, where he achieved a Resilience Leadership certification in 2018. He studied Organizational Leadership in an Executive program at London Business School in 2019 and participated in the Global Leadership Program at China Europe International Business School (CEIBS) in 2018.
Early Career at Viacom and Dow Jones
Keven Xu began his career in the late 1990s, working as a Business Development Coordinator at Viacom from 1998 to 2000 in Beijing. He then transitioned to Dow Jones, where he served as the China Circulation Sales Manager from 2004 to 2006. These early roles contributed to his foundational experience in business development and sales management.
Leadership in Business Engagement
Since November 2017, Keven Xu has been leading business engagement efforts in the Greater China region. His role involves strategic engagement with various stakeholders to address key issues and foster collaboration. His leadership in this area reflects his commitment to enhancing global cooperation and addressing the unique challenges faced by the business community in Greater China.