Mara Sandoval
About Mara Sandoval
Mara Sandoval serves as the Head of Creative Direction at the World Economic Forum, where she has worked since 2012. With a background in design and anthropology, she specializes in experiential design to foster dialogue and collaboration.
Work at World Economic Forum
Mara Sandoval has held multiple roles at the World Economic Forum since 2012. She currently serves as the Head of Creative Direction, a position she has held since 2021. Prior to this, she was the Head of Design and Interaction from 2018. Additionally, she worked as the Visual Communication Manager for 12 years. Her tenure at the World Economic Forum has allowed her to contribute to various initiatives aimed at enhancing global dialogue and collaboration.
Education and Expertise
Mara Sandoval has a diverse educational background. She studied Anthropology at the University of California, Berkeley, earning a Bachelor of Arts degree. She also attended ArtCenter College of Design, where she achieved a Bachelor of Fine Arts in Graphic Design and Packaging. Her education at the International School of Geneva further complements her design and anthropological expertise, informing her creative direction.
Background
Mara Sandoval has a strong foundation in both design and anthropology, which shapes her approach to creative projects. Before her current roles, she worked as a Senior Designer at UNICEF from 2004 to 2011 and as a Graphic Designer at Hallmark Cards Inc from 1998 to 2003. This combination of experiences in various sectors has equipped her with a unique perspective on design and human interaction.
Achievements
Throughout her career, Mara Sandoval has specialized in experiential design, focusing on enhancing human interaction and collaboration. Her work emphasizes improving dialogue and trust through creative facilitation principles. These achievements reflect her commitment to using design as a tool for fostering communication and collaboration in diverse environments.