Safaa Khan
About Safaa Khan
Safaa Khan is a Project Design & Communications Specialist at the World Economic Forum, where she focuses on communication strategies to drive change in both public and private sectors. She has a background in consulting and media, with previous roles at Accenture and various media companies.
Current Role at World Economic Forum
Safaa Khan serves as a Project Design & Communications Specialist at the World Economic Forum since 2021. In this role, she focuses on driving change in both the public and private sectors through effective communication strategies. Her work emphasizes the societal impact of emerging technologies and aims to promote responsible AI practices. Khan combines her expertise in project design with her passion for technology to contribute to the Forum's initiatives.
Previous Experience at Accenture
Khan has extensive experience at Accenture, where she held multiple roles. She worked as a Management Consultant for six months in 2020 and as a Senior Consulting Analyst for one year from 2019 to 2020. In these positions, she focused on the intersection of artificial intelligence and customer experience within the Communications, Media, and Technology sectors. Additionally, she served as a Consulting Analyst from 2018 to 2019, further enhancing her consulting skills.
Educational Background at Rutgers Business School
Safaa Khan earned her Bachelor of Science degree from Rutgers Business School, completing her studies from 2014 to 2018. This educational foundation provided her with essential skills and knowledge that she applies in her professional roles, particularly in project design and communications.
Internship Experience in Media and Marketing
Khan has a diverse internship background that includes roles at various media companies. She interned at NBCUniversal Media, LLC as a Content Distribution Intern from 2017 to 2018 and at Discovery Communications as a Digital Products, eCommerce, and Marketing Intern in 2017. Additionally, she worked as a Promotions Intern at Greater Media NJ in 2016 and as a Social Media Editor at Muslim Girl from 2015 to 2018. These experiences enhanced her media and marketing literacy.
Focus on Consumer Media Culture
Khan has a keen interest in consumer media culture and narrative communication. Her work explores the societal impact of emerging technologies, reflecting her commitment to understanding how these technologies influence public perception and communication strategies. This focus aligns with her current role at the World Economic Forum, where she aims to integrate thoughtful design with technological advancements.