Yasmina Backström
About Yasmina Backström
Yasmina Backström serves as the Lead of Digital Inclusion at the World Economic Forum, where she focuses on bridging the digital divide. With a background in communications and extensive experience in digital transformation, she has contributed to various initiatives aimed at promoting sustainable digital practices.
Current Role at World Economic Forum
Yasmina Backström currently serves as the Lead for Digital Inclusion at the World Economic Forum, a position she has held since 2023. In this role, she focuses on initiatives aimed at bridging the digital divide and enhancing digital literacy. She actively engages in collaborative efforts with international organizations to promote sustainable digital practices, contributing to the Forum's mission of improving the state of the world.
Previous Experience at World Economic Forum
Before her current role, Yasmina Backström worked at the World Economic Forum as a Platform Curator for Digital Transformation from 2021 to 2023. During her time in this position, she contributed to various initiatives related to digital transformation, enhancing her expertise in the field. She also briefly served as Lead for Digital Transformation in 2023.
Education and Expertise
Yasmina Backström holds a Master's degree in Communication for Development from Malmö University, where she studied from 2016 to 2019. She also studied Sustainability Studies at the University of Cambridge in 2021, focusing on Circular Economy and Sustainability Strategies. Additionally, she earned a Bachelor's degree in Sociology from Université Paris-Sorbonne, completing her studies from 2011 to 2014.
Professional Background
Yasmina Backström has a diverse professional background, having held various roles in different organizations. She served as COO and Head of Client Relationships at THE SWEDISH VILLA for six months in 2020-2021. Prior to that, she was the Head of Communications and Founder of Impact Track at The Swedish-American Chamber of Commerce in New York from 2017 to 2020. Her earlier roles include working as a Translator at Université Paris-Sorbonne and as a Market Research Analyst at NOVAMETRIE.
Contributions to Digital Inclusion Initiatives
Throughout her career, Yasmina Backström has been involved in projects aimed at enhancing digital literacy and access to technology for underserved communities. She has participated in global discussions and panels at the World Economic Forum, focusing on the societal impacts of digital transformation. Her work emphasizes the importance of inclusive digital practices in fostering equitable access to technology.