Aiman B.
About Aiman B.
Aiman B. is the Brand Marketing Lead at the World Food Programme, where he manages global brand identity and positioning for the ShareTheMeal app. He has extensive experience in marketing and analytics, having worked with notable companies such as British American Tobacco, Nielsen, and Unilever.
Work at World Food Programme
Aiman B. currently serves as the Brand Marketing Lead at the World Food Programme (WFP), a position held since 2022 in Rome, Italy. In this role, Aiman manages the global brand identity and positioning of ShareTheMeal, a multi-award-winning app designed to combat hunger. Aiman has led multi-country brand-led fundraising campaigns and the global influence program, contributing to the organization's mission to alleviate global hunger. Additionally, Aiman has launched a new brand strategy and guidelines for WFP, ensuring effective communication of its objectives.
Previous Experience in Marketing
Aiman B. has a diverse background in marketing, having worked in various roles across different companies. Aiman began as a Brand Manager at Eli Lilly and Company from 2011 to 2013 in Karachi, Pakistan. Following this, Aiman worked at Unilever as a Channel Marketing Manager for Beverages from 2014 to 2015. Aiman then transitioned to British American Tobacco as a Channel Marketing Executive for a six-month period in 2013. Aiman continued to build expertise in marketing as a Shopper Marketer at Edgewell Personal Care from 2019 to 2020, and as an Analytics Consultant at Nielsen from 2017 to 2018 in Warsaw, Poland.
Education and Expertise
Aiman B. holds a Master of Science (MS) in Marketing Management from the University of Southampton. Additionally, Aiman earned a Master of Business Administration (MBA) in Business Administration and Management from the Institute of Business Administration. This educational background has equipped Aiman with the necessary skills and knowledge to excel in brand marketing and management roles across various industries.
Brand Strategy and Campaign Leadership
In the role at the World Food Programme, Aiman B. has demonstrated expertise in leading brand strategy and campaigns. Aiman has successfully launched a new brand strategy and guidelines, ensuring that the WFP's messaging aligns with its mission. Aiman has also collaborated with WFP Goodwill Ambassadors and influencers to maintain brand consistency across all channels and platforms. This strategic approach has contributed to the effectiveness of fundraising campaigns and the overall brand presence of the organization.