Dan Tennessen
About Dan Tennessen
Dan Tennessen is a Key Account Manager at WP Beverages, LLC / Pepsi-Cola, where he has worked since 2019. He has extensive experience in sales and account management, having previously held roles at various companies including American TV and J&K Security Solutions.
Current Role at WP Beverages
Dan Tennessen serves as a Key Account Manager at WP Beverages, LLC / Pepsi-Cola since 2019. In this role, he focuses on achieving sales volume, profitability, and margin goals through strategic account management. He participates in both national and regional sales teams to enhance sales strategies. His responsibilities include developing account-specific promotional activities to nurture key customer relationships and providing insights for the preparation of monthly promotions, pricing, and strategy.
Previous Experience at WP Beverages
Prior to his current position, Dan worked at WP Beverages, LLC / Pepsi-Cola as a Territory Development Representative from 2016 to 2019. During this three-year tenure, he was based in the Pepsi of Madison area. His role involved engaging with various accounts to promote and develop the brand's presence in the territory.
Background in Sales Management
Dan has a diverse background in sales management. He worked at American TV as a Sales Manager from 2012 to 2014 and as a Sales Professional from 2004 to 2012, accumulating eight years of experience in total at the company. His earlier role as an Account Manager at Oxford Global Resources lasted for one month in 2014, and he also served as a System Design Consultant / AV Technology Sales at J&K Security Solutions from 2014 to 2016.
Educational Background
Dan Tennessen studied at the University of Wisconsin-Madison, where he earned a Bachelor of Science (BS) degree in Family and Consumer Sciences/Human Sciences Business Services from 2001 to 2004. He also attended Madison Area Technical College from 1999 to 2001, further enhancing his educational qualifications.
Sales Strategy and Insights
In his current role, Dan utilizes market share, account data, analytics, regional trends, and competitive information to drive channel strategy. His focus on providing insights for promotional activities and pricing strategies supports the overall sales objectives of WP Beverages. He is actively involved in developing strategies that align with customer needs and market demands.