Adam Trabold
About Adam Trabold
Adam Trabold is the Director of Product Design at WP Engine, with a background in various design roles at Flywheel and other companies. He has led significant UX initiatives and contributed to notable financial and market successes.
Title
Adam Trabold is currently serving as the Director of Product Design at WP Engine. He has held this role in a remote capacity, leading the company's design efforts.
Previous Roles
Adam Trabold held various design leadership positions before his current role. Notably, he served as Director, Creative - Product at WP Engine from 2021 to 2022. At Flywheel, he was Senior Manager, Product Design for four months in 2020-2021, and Manager, Product Design for a year from 2019 to 2020. Prior to that, he was Flywheel's Lead Product Designer from 2016 to 2019. His earlier roles include positions at Elevate, LLC., Swanson Russell, GOODTWIN, and Peter Kiewit Institute of Technology at the University of Nebraska-Omaha.
Education and Expertise
Adam Trabold holds a Bachelor of Arts degree in Studio Art — Graphic Communication Arts & Design from the University of Nebraska at Omaha. He studied there from 2006 to 2011. In addition, he attended Metropolitan Community College from 2006 to 2010, specializing in Electronic Imaging & Media Art, Graphic Design. He completed his high school education at Millard North High School from 2002 to 2006.
Achievements and Recognitions
Adam Trabold's work has been recognized in various prestigious forums, including Fast Company, TechCrunch, and ABC's Shark Tank. He has won awards such as the Red Dot Design Award. His contributions have led to broad financial and market success, achieving investment, acquisition, and public-readiness targets.
Notable Projects and Initiatives
Adam has led a global UX organization of over 30 members, including Product Designers, UX Researchers, Directors, and Managers. His design vision transformed over seven web, desktop, and marketplace products. He implemented strategies to simplify interactions and reduce churn risk, contributing to a significant growth in Annual Recurring Revenue (ARR). His work impacted over 1.5 million sites worldwide, contributing to the platform's influence on 8% of the global internet.