Angela Hawkins
About Angela Hawkins
Angela Hawkins is the Sr. Director of Global Ecommerce Experience at WP Engine, based in Austin, Texas, with extensive experience in digital marketing and customer retention.
Current Role at WP Engine
Angela Hawkins holds the position of Sr. Director, Global Ecommerce Experience at WP Engine. Based in Austin, Texas, she operates in a hybrid work environment. Angela is responsible for overseeing the global ecommerce strategies and enhancing customer experiences on digital platforms. Her role also involves leading efforts in digital marketing, reflecting her deep expertise in the field.
Previous Roles at WP Engine
Before her current position, Angela served as Director of Digital Marketing at WP Engine. She initially joined WP Engine as Sr. Manager, Digital Marketing, from 2018 to 2021. During her tenure, she contributed significantly to the company's digital marketing strategies and growth. Her experience in managing digital marketing initiatives has been vital to her successive roles within the company.
Career at ROKA and Under Armour
Angela Hawkins worked as Director of Digital Marketing at ROKA for seven months in 2018. Prior to that, she spent several years at Under Armour, where she held two key positions. From 2014 to 2018, Angela was the Sr. Manager of Digital Marketing, and from 2011 to 2014, she served as Marketing Manager. Her roles at Under Armour greatly enhanced her skills in digital marketing and strategic planning.
Early Career and Other Experiences
Angela's career started with roles such as Sales Coordinator at Schumacher Homes in 2007 and Marketing Representative at Baylor All Saints Health Center from 2009 to 2011. These positions helped lay the foundational skills in marketing and sales that would later propel her career in more senior roles at major companies.
Education and Expertise
Angela Hawkins graduated from the University of North Texas with a Bachelor's degree in Marketing. She has substantial expertise in Programmatic Advertising, Demand Generation, Subscription, and Loyalty Programs. Her skillset includes DTC Acquisition, Mobile Apps, CRM, Performance Analytics, Affiliates, Site & App Optimization, Customer Retention, and Email Marketing.